Digital insights company Toluna Buys Israeli Startup Crossense.
Toluna was represented in the transaction by attorney Shay Dayan, a partner in our firm, and associate Daniel Henis Noyman.
Crossense developed a technology that measures consumers’ online behavior, such as music and video consumption, exposure to advertisements and online purchases. Headquartered in Paris, Toluna is a survey company serving about 2,500 companies, including Disney, Sony and McDonald’s.
Please see a related articles in The Marker and Fortune .
